Objective
The idea of Lyrical Landscapes was to create three visually connected posters that relay the dates and times of three poets performances of their poetry known as "Lyrical Landscapes." These posters were supposed to bring attention to the poets and draw in other poets and civilians to the events.
Research
The first step was to familiarize myself with the poets I would be creating a poster for. Anais Duplan reimagined interaction between artistic traditions and our lives in language, Aimé Césaire founded the Negritude Movement, and Eve Ewing is a poet and sociologist of education. A commonality with all three was that all the poets believed in the importance of African American voices and recognition.
Experimental Play
After familiarizing with the different poets, it was time to play around and start to get inspired. This was the hands on, tearing up and distorting papers with the poets names and the event phrase "Lyrical Landscapes: Poetic Dreams of a Radiant Tomorrow."
Color and Typography
Chose colors that resonated with the African flag and patterns found through research and experimental play. Since all the poets write about African American voices, felt it would be best to use colors that exemplify who they are writing for.
Digital Ideations and Iterations
Moved into Photoshop to start layering and piecing together ideas for the posters, Illustrator was then used to set type. Explored and quickly generated combinations and configurations until finding a happy medium. Process was to hone in on the first poster to get a solid direction and then the next two would come easier based on the chosen direction.
Final Decisions
A Tertiary Harmony color palette was used to resonate with the African community. Since the poets are all African American and advocating for African voices to be heard, a tertiary palette of red, yellow and green was the way to go. This was the finalization stage.
Final